Rock Solid Self™
Build the unshakable foundation success alone can’t give you.
This isn’t therapy, hype, or hacks. It’s a practical system for becoming the person who doesn’t wobble under pressure, doesn’t second-guess at big moments, and doesn’t shrink when it’s time to be seen.
Don’t let self doubts erode your foundation
If your foundation is shaky, here’s what happens
- Imposter syndrome makes every win feel temporary.
- Insecure self-talk chips away at confidence in quiet moments.
- Unclear identity/USP leaves you stumbling when asked, “What do you do?”
- Weak AM/PM routines sabotage consistency and follow-through.
- Low self-worth makes outward success feel hollow inside.
Build yourself up from the inside out.
When you’re rock solid, everything holds
- Authority presence replaces imposter feelings — you know you belong.
- Self-leadership language replaces insecurity — you speak to yourself with power.
- Clear story & USP replace confusion — you explain your value without wobble.
- Rock-solid routines replace inconsistency — you start and end strong, daily.
- Earned self-worth replaces hollowness — your success finally feels like yours.
What is Rock Solid Self™?
Rock Solid Self is a small group coaching program for business owners, entrepreneurs and executives, who need to promote themselves to an external audience, whilst becoming a better version of who they are.
Over the course of the six week start up the program. you will develop a rock solid foundational sense of confidence and security about who you authentically are, what you offer and who you help.
It’s the antidote to impostor syndrome, the cure for insecurity, and everything you need to know to project your authority authentically - whilst staying true to you.
It’s essentially an alignment between who you think you are, and who people think you are, that leads to greater authority and powerful influence.
Rock Solid Self
The plan
1
Apply & reserve your seat (limited cohort)
2
Build your foundation in 6 weeks (learn + implement in session)
3
Carry your Rock Solid Self into every room you enter
What you get from Rock Solid Self
- Effective insights into what you really need to achieve
- A totally tailored step-by-step plan of action
- Tangible tools for making consistent progress
- Clear and motivating targets to take aim at
- Impactful insights into how to support yourself
- Ability to ask me anything about any problem you face
We'll prioritise your purpose, amplify your passion and unlock your full potential!
Rock Solid Self Startup Program
(6 weeks)
What you’ll create
- Rock Solid AM/PM Routines — start and close the day on your terms.
- “I Am” Statements & Rock Solid Phrases — identity-level language that sticks.
- Self-Image Blueprint — how you see and present yourself with authority.
- Signature Story Scripts — who you are, what you do, and why it matters (clearly).
- Rock Solid Power Story — your Past/Present/Future Trilogy, refined and integrated (taught from scratch if you’re new).
- Personalized Rock Solid Self Audio — your daily self-programming track.
Format: weekly live teaching, group coaching, and guided implementation workshops.
Outcome: by week six, you won’t just know your story — you’ll embody it.
Who it’s for
- Leaders & founders whose authority dips when doubt leaks through
- Entrepreneurs/consultants who struggle to explain their value without wobble
- Professionals/creators with success on paper but hesitation in the room
- Anyone done with “not enough” and ready to feel rock solid inside
What this is (and isn’t)
- This is: a performance-focused coaching program that builds identity, story, and systems you’ll use daily.
- This isn’t: therapy, medical treatment, or motivational hype.
We don’t fix problems. We build the person who doesn’t break.
Why this works (and why it lasts)
Coach with clinical roots, media credibility, and real-world transitions.
I’m David Fairweather — psychotherapist-turned-performance coach, author of Winning Mindset: Psychological Strategies that Drive You to Succeed, and creator of Power Story Formula and Rock Solid Self.
- Proven communicator: bestselling author; featured across TV, radio, and stages.
- Diverse training, practical edge: psychotherapy, storytelling, leadership communication, habit design, meditation & self-hypnosis.
- Lived transitions: aerospace engineer → therapist → entrepreneur/coach. I know the imposter loop from the inside — and I built a system to end it.
This is not therapy. It’s performance coaching that rebuilds how you see yourself, how you speak about yourself, and how you show up every day.
You don’t need perfect conditions. You need a Rock Solid Self.
If you’re done with shrinking, second-guessing, and feeling hollow… If you want your inner certainty to finally match your outer success…