Discover the one powerful message that connects you, your audience, and your offer.
Author your story. Amplify your power. Fulfill your purpose.
When Your Story Isn’t Clear, Anxiety Wins
Blank-page panic inside becomes confusion outside—and big opportunities pass you by.
- Audience confusion: prospects don’t “get it,” trust wobbles.
- Small-pond syndrome: bigger clients, stages, and deals drift to clearer voices.
- Identity doubt: imposter feelings grow because your story isn’t solid.
- Blank-page struggle: you freeze at the start and never finish.
- Muddled structure: drafts ramble; there’s no spine to follow.
- Pitch panic: “So what do you do?” triggers an anxious scramble.
Confidence and Clarity Are Contagious
Follow the structure, quiet the anxiety, and your story writes—and sells—itself.
- Start with ease: the worksheet breaks the blank page; you just fill the boxes.
- Use a spine: a simple story structure:
(Hero → Villain → Struggle → Suffer → Guide → Fight → Win → Gain) - Speak under pressure: your short, natural pitch flows on demand.
- Connect on contact: prospects finally “get it”—clarity builds credibility.
- Play bigger: the right story attracts bigger rooms, better clients, stronger deals.
- Stand taller: telling a clear story upgrades identity—confidence shows.
I Know the Struggle.
I Built the Guide.
Anxiety is the villain. Structure is the antidote.
“I’ve sat with brilliant people staring at a blinking cursor, feeling smaller by the minute. It’s not that you’re not good enough—your story just isn’t structured enough. That’s fixable.
As a psychotherapist, coach, and author, I’ve helped hundreds of entrepreneurs reframe their struggles, rewrite their stories, and replace anxiety with confidence. That’s why I created this worksheet: so you don’t have to wrestle with the page anymore.”
David Fairweather
Registered Psychotherapist
Your 3-Step Story Journey
From struggle to win, in minutes.
1 Download the worksheet — ditch the blank-page panic.
2 Fill the formula — the spine gives you instant clarity.
3 Tell it confidently — elevator, pitch, podcast, stage.
From Blank-Page Panic to Pitch-Ready Clarity in One Formula
Why does a simple story spine crush anxiety, sharpen your pitch, and unlock bigger rooms… fast?
Your brain isn’t broken. Anxiety is just running the show.
When you try to “wing it” with your story, your nervous system goes into a loop:
anxiety → rambling → confusion → missed opportunity.
The Power Story Formula interrupts that loop...
Your brain isn’t broken. Anxiety is just running the show.
When you try to “wing it” with your story, your nervous system goes into a loop: anxiety → rambling → confusion → missed opportunity. The Power Story Formula interrupts that loop.
It gives you a spine — nine prompts that break a story into clear stepping stones: Hero, Goal, Villain, Struggle, Suffer, Guide, Fight, Win, Gain. Instead of battling with words, you plug into the points. Anxiety fades. Clarity appears.
Once you know the points, you don’t need to memorize a script. You can tell the story fresh every time — in an elevator, in a boardroom, or on stage — and it still lands. That’s why confidence grows: you’re not performing, you’re simply following the spine.
The win is clear: your message connects. The gain is bigger: you become the kind of person who can tell their story anywhere, to anyone, with authority.
And when you start to apply the trilogy — your past transformation, your present offer, and your future client’s outcome — you have a system that ties everything together. This is how you stop suffering and start winning.
Your Story Won’t Write Itself. This Will.
Anxiety is the villain. Structure is the guide. Clarity wins.
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